Backlit advertising columns: beacons for campaign success

Let your brand shine in the cityscape with backlit advertising columns, the glowing ambassadors of your marketing. These elegant columns show your message in the best light, 24/7. They let you tell moving stories and present memorable campaigns. Your message becomes part of urban life: approachable, ever-present and always well lit. Strategically placed at busy sites, from lively streets to important public squares, backlit advertising columns give your campaign outstanding visibility.

MEDIA DATA

Performance:

Backlit advertising columns are a classic premium out-of-home medium in city centres, at transport hubs and in pedestrian zones. Their illumination attracts considerable attention by day and at night. The 360-degree shape offers diverse creative possibilities. They are usually booked exclusively as a whole column; half-column bookings are also available in some regions.

Formats:

3x 6/1, 3x 8/1

Booking:

10- or 11-day booking periods (“Dekaden”); individual sites can be booked separately

PRINT REQUIREMENTS

After checking your artwork, we print your posters and, if required, send them ready for installation according to your distribution list.

We print to our machine-calibrated proof. Once prepress has approved printing, we generally need 5 working days to complete the order.

Printing:

22-line screen, 150–200 dpi

Material:

Printed on 115 g/m² poster paper

Artwork files:

PDF/X-3, EPS, TIF

Colour mode:

CMYK

ICC colour profiles:

ISO-Coatedv2 300% (ECI)

Document size:

6/1:
1188 x 2523 mm
plus 3 mm bleed on all sides