Last weekend, the CaGGtus gaming festival at Leipziger Messe became a meeting point for gaming fans for the fourth year running.
Our campaign shows the power of out-of-home for reach and activation:
- Large city banners in Leipzig and Halle create maximum urban visibility. Their size is a game changer: unmissable and concise.
- Complementary targeted on-site activation: sticky notes with a ticket prize draw were distributed along busy streets such as Karli, at student hotspots including HTWK and Leipzig University campuses, and in parks and public sports areas such as the Rabet basketball court in eastern Leipzig.
The result is a campaign that people see and that actively engages its audience.
