Classic billboards and strategically placed City Frames bring Lucky Dog scratchcards from SACHSENLOTTO (Sächsische LOTTO GmbH) into Leipzig, Chemnitz and Dresden’s cityscapes.
Combining broad reach with central sites gives the campaign a strong presence.
Billboards catch attention as people pass, while City Frames bring the message to eye level and directly into the audience’s everyday life.
The result is a campaign people see and remember: a real win-win situation.
A campaign that is not only seen, but engages its audience directly.
